Operators,
Not Advisors.
Every person at MSG builds and runs real businesses. The advice you get is backed by what we operate every day, not by research someone else did.

Karl Gillihan
President
Founder and President of MSG. He came up as a rotating equipment specialist in the energy industry and now runs MFGBase, LocalAISource, and ServiceStorm. He builds the technology and systems behind every engagement.
Read bio

Roger Pemberton
Operations Director
Runs delivery, operations cadence, and client success across every MSG engagement.
Read bio

Tony Gunn
Partner, Founder of The Worldwide Machinist & The Machinists Club
Manufacturing advocate, global industry ambassador, keynote speaker, and host of The Machinists Club Podcast. With 25+ years across machining, consulting, technology adoption, and industrial media, Tony has worked with manufacturers in more than 50 countries.
Read bio

Marina Wyss
Partner, Founding Engineer & Chief Evangelist at LocalAISource
AI/ML educator and career coach who has helped 200+ professionals move into AI roles and built a 143K+ subscriber YouTube channel. Leads education and community for LocalAISource.
Read bio

Spencer Smith
Technical Partner
Read bio
Want this team on your problem?
Every MSG engagement starts with a 30-minute conversation.